Amanda Bowen…

…is a prolific celebrity British makeup artist whose work in the TV, music and fashion industry spans nearly two decades. Amanda is the personal make up artist to tv presenter and national treasure Emma Willis, with other clients including Angela Scanlon, Christine Lampard, Stereophonics, Imagine Dragons & Kendrick Lamar.

Let’s find out more about Amanda and her world.





How did you become a make up artist?
I was working as a graphic designer but I always had a love of fashion & beauty so I decided to enrol at Glauca Rossi School of makeup and attend their intense fashion & photographic course. Whilst testing I received a phone call inviting me to an interview with MAC cosmetics. I got the job and this is where I really honed my skills and also got the opportunity to assist at LFW on shows including Alexander McQueen, Roland Mouret & Julien Macdonald. During this time I was also building a strong freelance career, working at MTV on all their flagship shows with amazing presenters including Edith Bowman, Lauren Laverne, Lisa Snowdon & Russell Brand. This is also where I got the opportunity to glam many stars from the movie & music world. After many years with the brand I decided to move on to concentrate fully on my freelance career.


Tell us about your favourite daily look
My favourite daily look would be all about fresh, glowing skin. My go-t0 would be a tinted moisturiser or an illuminating foundation, minimal concealer where needed and cream blusher for a natural flush. I am a glow freak and I love a touch of liquid highlighter on the cheek bones. Groomed, natural  brows to frame the eyes  and a good volumising mascara on curled lashes. To finish I like either a tinted lip balm or a matte vibrant lip to glam it up.


What two products you can’t leave the house without?
Excluding skincare, I would not leave the house without concealer (everyone’s best friend) and lashings of mascara!.


What part of the make up process do you enjoy the most?
To me the skin is probably the most important thing in the makeup process. I like it to look ‘like skin’ and skin prep is as important as the makeup itself so I take time to massage good oils, serums and moisturiser to the skin. l just conceal only areas that need to be concealed with minimal product. I am a firmer believer that skin can make or break a makeup.


What two products are essential for the make up artist to carry in their kit?
This is a difficult question for me to answer as I like to carry 5,000 products (laughs!). Obviously quality skincare and hygiene items are an absolute must. I think a good selection of brands is necessary to address any situations that may arise (such as ethical product issues/allergies) and of course products that cover a broad spectrum of skin tones.


Which is your favourite ‘touch up’ makeup product?
If I can only choose one product at the moment for touching up it would be Tatcha Dewy Skin Mist. I love it because it is infused with hyaluronic acid and red algae to attract moisture and botanical oils to nourish and gives that glossy, dewy look.


What make up trends you dislike most?
Too much makeup!!! On Instagram at the moment there’s this trend of applying layer upon layer of product which on social media works but the looks aren’t attainable in real life.I know there are many artists that do an amazing job but is just not my aesthetic. Less is more and it’s not the more makeup the better that makes a great artist but knowing when to say ‘enough is enough’.


Who is your favourite makeup artist?
I am inspired by so many artists for different reasons. I love Brit artists Mary Wiles and Kate Lee who do a lot of celeb and red carpet in LA. Their makeup is just beautifully executed. I aspire to their style of natural with a trend twist. Wendy Rowe is another favourite. I think her makeup is always on point and really beautiful. Val Garland of course, she’s a legend. Alex Box is a master who pushes the boundaries of creativity, as does Andrew Gallimore. I love Patti Dubroff…. Too many to mention!!!


What is your favourite type of makeup look?
A classic beautiful face with a twist. I like always to incorporate a bit of a trend to keep the look fresh and current. I do enjoy a strong lip with a bare eye and I will always be a fan of the smokey eye. Personally, I try to keep an editorial edge to my makeup and I love a subtle nod to differ eras of makeup.